THE OLD WAY
More products. More decisions
- Multiple tubs and bottles
- Different timings and servings
- Hidden away and easy to forget
SECOND SHIFT
MORNING · NIGHT · DONE.
Two simple daily products built around the routine you already have. So looking after yourself doesn't become another job.
£49 launch price · First 100 receive individually numbered canisters - First production run dispatches in October 2026
TWO PRODUCTS · TWO MOMENTS · ONE SIMPLE ROUTINE
THE PROBLEM
You already have enough to think about. Your health routine shouldn't add more decisions to the day.
THE OLD WAY
SECOND SHIFT
What gets seen gets done.
WHY ONLY TWO?
A deliberately small number of ingredients, each with a clear reason to be there. Energy, Focus and Sleep.
MORNING fits into coffee. DELOAD fits into the end of the day. No new protocol to learn.
No kitchen-sink formula. No cupboard full of half-finished tubs. Just the essentials, handled.
Nothing added just to make the label look impressive.
HOW IT WORKS
Second Shift is designed around two moments already built into your day.
MORNING
One scoop. Into the coffee you're already making.
Make coffee. Add one scoop of MORNING. Carry on with your day.
No separate shake. No extra ritual. MORNING is designed to live beside your coffee and become part of what you already do.
WHAT'S INSIDE
DELOAD
Two tablets at night. No powder to mix. No extra ritual.
Have your usual night-time drink. Take two DELOAD tablets. Done.
DELOAD is deliberately simple: two tablets designed to sit beside your evening routine, not create a new one.
WHAT'S INSIDE
Morning. Night. Done.
WHO IT'S FOR
Early starts. Full days. People depending on you. You want the energy to get through the first shift, the focus to do it well, and the sleep to be ready to do it again.
Work. Train. Get home. Be there. Sleep properly. Repeat.
01
For mornings that start before the rest of the house and days that don't slow down.
02
For the hours when people need your attention and the work still needs to get done.
03
For switching off properly at night so tomorrow doesn't start on empty.
Energy for the day. Focus when it matters. Sleep when it's done.
WHAT'S INSIDE
ENERGY · FOCUS · SLEEP
No 20-ingredient label. No filler for the sake of it. Just a small number of ingredients chosen for a clear job.
These are the few I've kept in my own routine because they help me show up better for work, training and home.
STRENGTH · PERFORMANCE
A proven daily staple for training, with emerging evidence around cognition under sleep loss.
Creatine has a strong evidence base for repeated high-intensity physical performance. A placebo-controlled human study also found benefits on some demanding cognitive tasks after sleep deprivation.
FOCUS
Pairs with the caffeine already in your coffee to support attention without adding more caffeine.
Randomised human studies have found that L-theanine combined with caffeine can improve attention on demanding tasks.
FOUNDATION
Not something you need to feel. Just a simple daily foundation that earns its place.
UK guidance recommends adults consider vitamin D supplementation during autumn and winter. Final claims and doses should be checked against the current GB register.
RECOVERY · TIREDNESS
There to support the end of the day, not pretend to be a sleeping pill.
Magnesium has authorised roles in normal energy-yielding metabolism, nervous-system function and reducing tiredness and fatigue when conditions of use are met. A 2025 trial also reported a modest improvement in insomnia severity with magnesium bisglycinate.
SLEEP
Only stays in if the final two-tablet format can deliver a meaningful dose.
Small human studies have reported improvements in subjective sleep-related outcomes with glycine. Dose matters, so it should not stay in the formula just for the label.
No ingredient theatre. Just what needs to be there.
WHAT WE LEAVE OUT
Simple should mean simple all the way through. We keep the formulas clean, disclose what goes in, and avoid adding things just because they make manufacturing easier or the label look busier.
Only what is needed to make the formula work and, where relevant, manufacture the tablet properly.
No bright powders or coatings added just to make the product look more marketable.
MORNING is designed to disappear into the coffee you already like, not turn it into a flavoured shake.
Where the ingredient source allows it, we specify non-GMO raw materials rather than treating sourcing as an afterthought.
The product should not create another disposable plastic accessory every time you reorder. Comes with a stainless scoop on first order.
You should know what you are taking and how much of it is actually there.
Every active ingredient and dose is shown clearly. Where an excipient is genuinely needed to make a tablet stable or manufacturable, it should be disclosed rather than disguised behind vague language.
If it doesn't earn its place, it doesn't go in.
THE FOUNDING 100
The first 100 Second Shift members receive an individually numbered set of MORNING + DELOAD canisters. 001 to 100. Never produced again. Plus Oak Wood Tray.
FOUNDING 100 LAUNCH PRICE
Pre-order.
SECURE CHECKOUT · FOUNDING 100 · FIRST PRODUCTION RUN
QUESTIONS, ANSWERED
What Second Shift is, how MORNING and DELOAD fit into your day, what's inside them and why we kept the range deliberately simple.
Second Shift is a two-product daily supplement routine built around MORNING and DELOAD. MORNING fits into your existing coffee routine, while DELOAD is taken as two tablets at night. The idea is simple: fewer products, fewer decisions and no complicated supplement stack.
Second Shift was designed around the reality of busy working fathers: early mornings, demanding work, training, family life and needing to switch off properly at night. The products are built around three simple priorities: energy, focus and sleep.
MORNING is Second Shift's flavourless morning powder, designed to be added to the coffee you already drink. The current formula combines creatine monohydrate, L-theanine, vitamin D3 and vitamin K2 in one daily scoop.
No. MORNING does not need added caffeine because it is designed to go into your existing coffee. That means you keep the coffee, roast and caffeine level you already prefer.
Yes. That is what MORNING is designed for: add one scoop to your usual morning coffee rather than creating another shake, drink or supplement routine to remember.
DELOAD is Second Shift's night-time product. It comes as two tablets, designed to sit alongside the end of your existing evening routine rather than giving you another powder to mix before bed.
Take two DELOAD tablets at night according to the directions on the final product label. The point is deliberately simple: two tablets, then carry on with your normal wind-down routine.
Because more products would defeat the point. Second Shift is built around reducing supplement clutter and decision fatigue. MORNING covers the start of the day and DELOAD covers the end. Every ingredient has to earn its place.
MORNING currently combines creatine monohydrate, L-theanine, vitamin D3 and vitamin K2. DELOAD is being finalised around a simple night-time tablet formula including magnesium bisglycinate. The final ingredient list and doses shown on the product label will always take precedence.
Yes. Second Shift is not based on pretending commodity ingredients are impossible to buy elsewhere. The value is having a deliberately simple formulation, two products instead of a cupboard full of tubs, and a routine designed around things you already do every day.
The £55 subscription covers MORNING and DELOAD as one complete morning-and-night system, the reusable product canisters and ongoing refills. The proposition is convenience, design and simplicity rather than competing to be the cheapest cost per gram.
Second Shift's formulation standard is to avoid unnecessary fillers, artificial colours and ingredients added only to make the label look more impressive. Final non-GMO, excipient and packaging claims will only be made where they are supported by the finished manufacturing specification and supplier documentation.
If you take medication, have a medical condition, are pregnant or breastfeeding, or are unsure whether a supplement is suitable for you, check with an appropriate healthcare professional before using it. Always follow the directions and warnings on the final product label.
Yes. The launch subscription is intended to be cancellable rather than locking customers into a long contract. The final billing, cancellation and dispatch terms should be shown clearly before checkout.
Energy. Focus. Sleep. Built around a routine you already have.
WHY SECOND SHIFT EXISTS
We're committed to making a working father's life easier by removing one thing at a time.
I work. I train hard. I have a family. For years I treated those like separate problems to optimise. More supplements. More routines. More things to remember.
And too often, by the end of the day, I had very little energy left for the people I was doing all of it for.
I didn't need anything drastic. I needed a routine that fitted around the life I already had.
That became Second Shift.
The line between what's effective and what actually gets done is the whole point.
NICKY — FOUNDER, SECOND SHIFT
More products, more protocols and more optimisation only work if you actually do them. We would rather make the useful things easier to repeat.
You should not need perfect discipline to look after yourself. Put the right thing in the right place and make it part of what already happens.
Work and training matter. So does having enough left when you get home. The goal isn't to choose between them. It's to build a life that makes room for both.
THE MISSION
MORNING and DELOAD are where we start. The bigger idea is simpler: find the small, repetitive decisions that make a working father's day harder, then remove them one at a time. Better systems. Less friction. More left for the second shift.
THE FOUNDING SET
Two products. Two moments. One set designed to live where you'll actually use it.
FOUNDING 100 LAUNCH PRICE
First 100 sets receive individually numbered jars.
The Founding Set is the first production run of Second Shift. Once 001–100 are gone, they won't be produced again.